Foxtel’s Shift Away From Cable: A Transformative Decision

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Foxtel’s Shift Away From Cable: A Transformative Decision

June 30 2023

Foxtel iQ5 Box 2

Foxtel, the Australian media company synonymous with cable television, recently announced the planned shutdown of its cable network. The target switch-off date is set for June 30, 2023. However, this date might extend as the company ensures that the relatively small number of customers who remain on cable are transitioned to set-top boxes that do not require cable or satellite.

A Significant Shift in Viewing Habits

The move signals a transformative shift in television viewing habits, not only in Australia but also globally. Foxtel’s initiative reflects the company’s progressive response to the increased popularity of streaming services and the changing ways in which viewers consume content.

One practical aspect of this transition that has attracted attention is the fact that customers choosing to use the internet-powered iQ4 or iQ5 set-top box will need to install a TV antenna to access free-to-air television channels.

Understanding the Antenna Requirement

The requirement for a TV antenna comes about because the iQ4 and iQ5 boxes (when in internet-powered mode) don’t use the traditional cable or satellite delivery systems to receive free-to-air channels. Instead, these channels are broadcast over the air, and therefore require an antenna for reception.

This may seem like a step back in terms of technology, particularly in the age of internet streaming, but it’s important to note that modern antennas are far more sophisticated and efficient than their predecessors. They offer high-quality digital signals, and in many areas, can pick up all the major free-to-air channels with ease, especially when compared to analogue antennas.

Customer Reactions and Foxtel’s Support

This requirement has elicited mixed reactions among Foxtel’s customer base. Some users may find the need to install a TV antenna as an additional task that complicates their transition to the new set-top boxes. However, others may view this as a minor adjustment compared to the benefits they’ll gain from the enhanced features of the iQ4 and iQ5 boxes.

The Big Picture

While the requirement to install a TV antenna may seem inconvenient, it’s worth noting that this is part of a larger shift toward a more modern, internet-based viewing experience. Despite the transitional hurdles, the change is set to offer improved flexibility, versatility, and content diversity.

Moreover, Foxtel’s digital-first strategy opens up the potential for better personalised viewing experiences, with the capacity to understand customers’ viewing habits and preferences through data analytics.

The impending switch-off of Foxtel’s cable network symbolizes the company’s commitment to adapt and evolve with the changing trends in media consumption. Foxtel’s proactive measures in evolving with the times and supporting its customers through the transition provide a roadmap for other companies facing similar transitional decisions.

In the grand scheme of things, the shift away from cable represents a step towards a new era of digital entertainment, one that promises exciting possibilities despite the nostalgic farewell to cable.

If you are looking to get a TV antenna installed to get access to all the free live channels on your Foxtel iQ5, contact us today. Install My Antenna installs only high quality, Australian made TV antennas. We have experienced technicians local to your area and we guarantee you perfect digital TV reception! You can get a free quote on our website just by entering your address and phone number.